Skip to main content

2017 In Review | Entrepreneur Keyword Search Trend


Share


"entrepreneur" keyword search trend in 2017
"entrepreneur" keyword search trend in 2017
What happened with the search keyword "entrepreneur" in the Philippines this 2017? Why did the *interest spike as high as 100% last June from an average of 50% and below? It even surpassed the keyword "employee". Did Filipinos suddenly had an interest of being an entrepreneur?


"entrepreneur" keyword search trend in June 4 - 10 2017
"entrepreneur" keyword search trend in June 4 - 10 2017

*Interest:

Numbers represent search interest relative to the highest point on the chart for the given region and time. A value of 100 is the peak popularity for the term. A value of 50 means that the term is half as popular. Likewise a score of 0 means the term was less than 1% as popular as the peak.


Upon drilling down the data I got, it showed that the peak happened on the week of June 4 to June 10 with June 6, 2017 as the exact date with the highest interest. So I wonder, what happened on that date? Why did people suddenly had an interest or searched for the word "entrepreneur"? I looked the Philippine calendar of events that month and June 6 falls on a Tuesday. No special events or holidays except for June 12: Independence Day and June 27: Eidul-Fitar.

If you look at the data per region, the highest interest is coming from Eastern Visayas, followed by ARMM, MIMAROPA, Calabarzon, Central Luzon and so on. Although this might not be relevant as Geo Data is based on location services which needed to be turned on manually. If it will be based on IP address, then the population with the most internet connections will be on top of the list. For short, it is not that accurate.


To find out what happened during that week, I had to customize my Google Search with the following configuration: Country = Philippines, Date Range = June 4 to 10 2017, and sorted by date which shows the latest date on top.

A few news articles showed up on my search results. The one from Manila Bulletin was an article from Manny Villar with th title "Once an entrepreneur, always an entrepreneur*". I don't know if such and article from him would cause a trend that day, but it's still Manny Villar. He might have a lot of following.

Once an entrepreneur, always and entrepreneur* by Manny Villar
Once an entrepreneur, always and entrepreneur*


I also saw an article from BusinessMirror with the title "Web-based recruitment in PHL grew 6% in June" by by Roderick Abad. Still it did not mention June 6 and the plus the date of the article is August 8, 2017 (remind me to tell you another year in review about this date)

Lastly and the one I overlooked despite being on the top of the search results was an article from Inquirer. My first assumption when I saw this peak is that there was a massive digital marketing campaign for an event about entrepreneurs, but I was wrong. It was a tragic event that happened last June 7, 2017.

The article authored by Melissa Legarda Alcantara says "British-Filipino IT entrepreneur among 7 killed in London terrorist attacks". A short summary of this incident states that the terrorists killed people by stabbing them with knives and running them over with a van.

British-Filipino IT entrepreneur among 7 killed in London terrorist attacks
Inquirer article - June 6 2017

So there you have it. There was no digital marketing campaign or events that had Filipinos searching or clicking articles on the internet with the word "entrepreneur". Just a spike brought upon by a tragic event that happened on that date.


Flag Counter
Labels:

Comments

Post a Comment

Popular posts from this blog

Ang Kahalagahan ng Pagiging Proaktibo sa Buhay

Sa mundo ngayon, maraming mga tao ang hinaharap ang mga hamon at pagsubok sa kanilang buhay. Subalit, mayroong mga indibidwal na tila walang pinapalampas na oportunidad at patuloy na nakakamit ang tagumpay. Ito ay dahil sa kanilang kakayahan na maging proaktibo. Ang pagiging proaktibo ay isang mahalagang kaugalian na nagbibigay-daan sa atin na kumilos at maghakbang nang may kusa tungo sa mga layunin natin. Sa blog post na ito, ating tatalakayin ang kahalagahan ng pagiging proaktibo sa buhay at kung paano ito makakatulong sa atin sa pag-abot ng tagumpay.     1. Pagkontrol sa ating mga kilos: Ang pagiging proaktibo ay nagbibigay sa atin ng kontrol sa ating mga kilos at desisyon. Hindi tayo naghihintay na may mangyari o magdikta sa atin kung anong gagawin. Sa halip, tayo ang kumikilos at nagsasagawa ng mga hakbang upang maabot ang ating mga layunin. Sa ganitong paraan, nagiging mas epektibo tayo sa pagharap sa mga hamon at maaari nating kontrolin ang direksyon ng ating buhay. Hal...
Post a Comment
Read more

Analyzing Google Trends: Jobs, Money, and Business in the Philippines from July 3, 2022, to June 25, 2023

Google Trends provides valuable insights into the online search behavior of people, reflecting their interests and concerns. By examining the trends for "Jobs," "Money," and "Business" in the Philippines from July 3, 2022, to June 25, 2023, we can gain a deeper understanding of the prevailing sentiments and fluctuations in these key areas. Let's dive into the analysis and uncover the patterns that emerge. Stability in Jobs and Money: Throughout the analyzed period, the interest in jobs and money in the Philippines remained relatively stable. While there were minor fluctuations, the overall trends showcased a steady pattern. The search interest for jobs ranged between 22 and 33, indicating a consistent level of curiosity among individuals seeking employment opportunities. Similarly, the interest in money fluctuated between 49 and 60, reflecting a steady curiosity about financial matters. Business: Fluctuations and Changing Economic Landscape: In...
Post a Comment
Read more

13th Month Pay

Share I got my 13th month pay, now what? What should I buy with it? Do I put it in my savings or invest it in a business? This is a common question employees ask during or after December. Before or after they get their 13th month pay. Pretty exciting times, specially when you are already thinking about how you will spend it. First of all, what is a 13th month pay? By definition "All rank and file employees regardless of their designation or employment status who have worked at least one month during the calendar year are entitled to a 13th month pay. The 13th month pay shall be in the amount not less than 1/12 of the total basic salary earned by the employee within the Calendar day. " There is a test for kids called "marshmallow test" wherein they place a single marshmallow in front of a kid and tell them that if they do not eat the marshmallow, they will get another one. The person will leave the kid within a period of time and the unsuspectin...
Post a Comment
Read more